Saturday, November 30, 2019

Revolt from hymen free essay sample

In my understanding, this poem talks about a women‘s being free for something. This something I think is free for loses her virginity. She will enjoy life maybe being not afraid of losing something in her morality again or she is free from the male-dominated society that she is living in, because of what Angela Manalang Gloria says in her poem that †O to be free at last, to sleep at last/As infants sleep within the womb of rest! † I also believe that the woman is sexually abuse by men. I don’t know whether she is married or not. But what is important is we know that this woman had been abuse. What makes it a woman is how the woman faces the reality that she was no longer a virgin because of the abuses that she experiences. The central character of this poem is about a woman that feels free for losing her virginity. We will write a custom essay sample on Revolt from hymen or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Revolt from Hymen means is â€Å"revolt is about celebration of that freedom and for â€Å"hymen means woman and societys concept of femininity. This poem is kind of tragedy poem for me, because of what the woman happened to her. There are some approaches that can apply on this poem. First Feminism approach is one that fit on this because this is most controversial poem of all, it tells about a woman who had been abused. Second, formalism approach, on the text itself it shows how the poet tells the reader the reality or the fact that there are many woman who are experiencing sexual abuse either in their home, in their job and etc.

Tuesday, November 26, 2019

Acustic Guitars essays

Acustic Guitars essays Since before Edison, since before the mayflower, one instrument has dominated the way we make and listen to music. This instrument is the guitar. Over its long life the guitar has undergone many drastic and important changes. Its most recent change was came when the guitar was fused with electricity to make the electric guitar. Since the advent of the electric guitar, the conventional, acoustic guitar has remained popular. An acoustic guitar is made up of several important parts like the bridge, the nut, the frets, the tuning pegs, and the body. The most important of these parts is the sound board. The sound board is what makes the noise made by the guitar audible to the human ear. With out the sound board the sounds made by the string would be very hard to hear. To accomplish this, the strings are connected, through the nut to the sound board, which with the of the hole at its center, resonates the sound inside the guitar and makes it many times louder. The body of a guitar co nsists of two regions know as the upper and lower bouts. The upper-bout resonates the higher pitched notes, while the lower-bout resonates the lower pitched notes. When a manufacturer wants to make a guitar, he must first pick his materials. For the body of the guitar, spruce is usually picked because it makes the best resonation. The upper parts of the guitar is usually made up of a harder wood like mahogany or cedar is chosen to reinforce the guitars strength. The individual pieces of the guitar are cut first using precision saws that are run by computer. The pieces then enter the bounding department in which they are glued together using animal hide glue made especially for musical instruments. The glued pieces are bounded by tape while the glue sets over night. After the pieces are glue firmly together they inspected for quality. Then the fittings like the tuning pegs and the frets are glued into place. Then any kind of decorative pieces ...

Friday, November 22, 2019

Generating Unique Random Numbers Using Java

Generating Unique Random Numbers Using Java When you generate random numbers its often the case that each generated number number must be unique. A good example is picking lottery numbers. Each number picked randomly from a range (e.g., 1 to 40) must be unique, otherwise, the lottery draw would be invalid. Using a Collection The easiest way to pick unique random numbers is to put the range of numbers into a collection called an ArrayList. If youve not come across an ArrayList before, its a way of storing a set of elements that dont have a fixed number. The elements are objects that can be added to or removed from the list. For example, lets make the lottery number picker. It needs to pick unique numbers from a range of 1 to 40. First, put the numbers into an ArrayList using the add() method. It takes the object to be added as a parameter: import java.util.ArrayList;public class Lottery { public static void main(String[] args) { //define ArrayList to hold Integer objects ArrayList numbers new ArrayList(); for(int i 0; i 40; i) { numbers.add(i1); } System.out.println(numbers); }} Note that we are using the Integer wrapper class for the element type so that the ArrayList contains objects and not primitive data types. The output shows the range of numbers from 1 to 40 in order: [1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40] Using the Collections Class A utility class called Collections offers different actions that can be performed on a collection like an ArrayList (e.g., search the elements, find the maximum or minimum element, reverse the order of elements, and so on). One of the actions it can perform is to shuffle the elements. The shuffle will randomly move each element to a different position in the list. It does this by using a Random object. This means its a deterministic randomness, but it will do in most situations. To shuffle the ArrayList, add the Collections import to the top of the program and then use the Shuffle static method. It takes the ArrayList to be shuffled as a parameter: import java.util.Collections;import java.util.ArrayList;public class Lottery {public static void main(String[] args) {//define ArrayList to hold Integer objectsArrayList numbers new ArrayList();for(int i 0; i 40; i){numbers.add(i1);}Collections.shuffle(numbers);System.out.println(numbers);}} Now the output will show the elements in the ArrayList in a random order: [24, 30, 20, 15, 25, 1, 8, 7, 37, 16, 21, 2, 12, 22, 34, 33, 14, 38, 39, 18, 36, 28, 17, 4, 32, 13, 40, 35, 6, 5, 11, 31, 26, 27, 23, 29, 19, 10, 3, 9] Picking the Unique Numbers To pick the unique random numbers simply read the ArrayList elements one by one by using the get() method. It takes the position of the element in the ArrayList as a parameter. For example, if the lottery program needs to pick six numbers from the range of 1 to 40: import java.util.Collections;import java.util.ArrayList;public class Lottery {public static void main(String[] args) {//define ArrayList to hold Integer objectsArrayList numbers new ArrayList();for(int i 0; i 40; i){numbers.add(i1);}Collections.shuffle(numbers);System.out.print(This weeks lottery numbers are: );for(int j 0; j 6; j){System.out.print(numbers.get(j) );}}} The output being: This weeks lottery numbers are: 6 38 7 36 1 18

Wednesday, November 20, 2019

What is Globalisation How does it affect the multinational enterprises Essay

What is Globalisation How does it affect the multinational enterprises Explain taking an example of any one multinational enterprise of your choice - Essay Example lity of capital across countries that enables firms to relocate and invest overseas and repatriate their profits, while the development of derivatives and other complex financial products have enabled the rapid growth of global credit markets. Moreover, as trade increasingly becomes freer with economic liberalization after the fall of Communism, which has increased the rate of imports and exports between industrialized and emerging economies. Finally, the growth of multinational companies and brands like Apple has also driven the process of globalization (Dunning, 2012: p14). This paper will discuss globalization and its effects on multinationals with Apple being a case study in the latter discussion. Globalization refers to the process through which the world is increasingly becoming interconnected due to a massive increase in cultural and trade exchange (Dunning, 2012: p33). In turn, this process has increased services and goods production with the largest companies today being multinationals, rather than national firms. Although this process has been occurring for centuries, its pace has increased dramatically over the last fifty years. This has been as a result of reduced differences between different economies, leading to increased trade between and within different countries. One important aspect of globalization is that of integration where, while economies in the past were mostly ‘self-contained’ and export and imports occurred almost co-incidentally, economies today are more closely dependent on one another for markets and raw material (Dunning, 2012: p34). Today, when one economy, like Japan, is in recession, many other economies also suffer the effects of recession. The process of globalization has been greatly influenced by improved transportation with transportation costs for MNCs like Apple decreasing, specifically as larger cargo ships and planes can transport more products (Rugman, 2014: p28). Moreover, economies of scale have led to a

Tuesday, November 19, 2019

Bookstore Essay Example | Topics and Well Written Essays - 500 words

Bookstore - Essay Example The consistency of the crowd reflected that this book was aimed at an audience with a literary inclination and a level of intellect to understand and appreciate sensitive subjects like the one covered in "A Million Nightingales". Eavesdropping into low pitched conversations around me further confirmed that almost every person present there was a connoisseur of history and literature. The otherwise quaint and silent book- store was now filled with soft murmurs and muffled discussions as people bunched into groups and exchanged views and opinions about the book and the author. the ambience was very appropriate for a literary event as every member of the group was focused on the purpose. The much awaited moment arrived as Susan Straight walked into the store and seated herself on the podium after a warm greeting and a smile. SusanStraight is a pleasant looking woman and a mother of three daughters and teaches creative writing at the University of California, Riverside. She does most of her writing by hand in little notebooks whenever she gets a few odd minutes to spare. I discovered from one of her interviews that she firmly believes in the dictum that "When you read all the time, language comes naturally to you".

Saturday, November 16, 2019

Alcoholism and Smoking Essay Example for Free

Alcoholism and Smoking Essay Looking at the health hazards, including lung cancer, impotency, asthma and heart disease, which smoking can cause, banning it in public places is long time due. However, this is just one of the viewpoints. Most smokers and many restaurant owners will sing an altogether different tune with regards to banning smoking in public places. So, lets get to the bottom of this debate by looking at its pros and cons. Arguments for Lets start with the advantages of banning smoking in public places. The number one being that it will not only help in saving smokers from various kinds of health conditions and diseases, but will also is beneficial for passive smokers. Whether the smoker is using public transport or is in a restaurant, the people around him are bound to inhale the smoke coming out of his cigarette, thus making them prone to all the diseases an active smoker gets. Thus, if smoking is banned, spread of these diseases can be checked. Another argument is that it will put pressure on the smoker to quit. Since, he will be unable to smoke in public places; he will learn how to live without smoking a cigarette for long hours. Moreover, when a smoker does not see anybody around him smoking or smelling of cigarette, it might reduce his urge to smoke too. Thus, one of its major advantages is that it forces people to quit smoking. One of the smokings in public places facts is that it influences non-smokers to take up smoking, especially adolescents. Since teens are in an impressionable age, when they see people around them smoking, they get instigated to try it and then it becomes a habit, increasing the incidence of teen smoking. Moreover, asthma and ear infections are commonly seen in children who live around smokers, so if it is banned in public places, these places will become safe for children and teens, health-wise. Looking from the economic point of view, since smoking is a major contributing factor to many diseases, it leads to absenteeism from work. Moreover, employees smoke tend to take breaks now and then to smoke, thus lowering the number of hours they put in their work. So, if employers want to increase work productivity and want to make sure that their employees remain healthy, they should ban and stop smoking in and around office premises. If you see from the environment point of view, yes it should be. Smoking cigarettes adds to the air pollution, so if its banned, it will help in saving the environment from further deterioration. Arguments against Smoking is a personal choice of an individual. If the government forces people to quit smoking, it is encroaching on individual freedom. Secondly, banning smoking is actually a financial loss for the government as it collects a lot of revenue through the taxes on cigarette sales. Another argument is that it is human tendency to do exactly those things which are forbidden. So, if smoking is banned in public places, adults and teens are more likely to smoke and find their own means to evade this law to continue with the habit. From the economic point of view, restaurant, pub and cafe owners will not be able to cater to everyone. This will reduce their sales, thus causing them losses. Places where smoking is banned might see a reduction in tourist arrivals as well. Lastly, when smokers who are habitual and addicted, may experience smoking withdrawal symptoms such as irritability, anger, etc, if they cannot smoke immediately. Thus, in this condition and under stress, they might pose a problem to others. In spite of the above arguments against the ban, looking at the harmful effects of smoking, it would be better if it is. However, for such a ban to be useful, the key lies in implementing it effectively. Alcoholism Alcohol and drugs have been for many years been abused by many people Alcohol is a depressant that slows the function of the central nervous system. It blocks some of the messages trying to get into the brain which consequently alters a person’s perceptions and emotions. People that I have known overuse alcohol have undergone intoxication. Intoxication makes one to be aggressive and angry. Due to this many alcohol users have ended in prison. Alcoholism can be divided into three main stages namely Early stage of alcoholism Here a person depends on alcohol to affect their mood. Most people at this level drink for relief from problems. Most people experience gradual increase in tolerance thus increasing the quantity . The body loses its ability to deal with high alcohol levels and as a result it leads to deteriorating body functions Middle alcoholism stage The need and desire to drink becomes more intense. Their tolerance decreases because of intoxications. A few individuals recognize that there is a drinking problem but they are unable to stop. This stage is characterized by hangovers, blackouts and stomach problems End stage Alcoholism The alcoholic at this stage has become obsessed with drinking to the extent of excluding all other activities. The mental and physical health of the alcoholic is deteriorating due to the damage of most body organs. The alcoholic will consequently suffer from malnutrition and if the alcoholic continues to drink alcohol will cause the death of the alcoholic in one way or another. These range from suicide, accidents and damage of body organs etc. Death is the final stage of alcoholisms (Marlatt Donovan 2005) I have actually noted through observation that there are adverse effects of drinking alcohol. Most people who are alcoholic experience bad health effects, such as burnt hips. Too much alcohol within a short period of time may cause alcohol poisoning which is characterized by violent vomiting, extreme sleepiness unconsciousness, difficulty breathing, low blood sugar and even death. Alcohol users especially the young people are venerable to risks such as unsafe, unprotected sex resulting to pregnancies and sexually transmitted diseases such as the deadly AIDS those results to the end of lives. Alcohol can make you react in some terrible ways. You do and say things under the influence of alcohol and cant even remember, and thats pretty sad.

Thursday, November 14, 2019

Holography Essay -- Hologram Descriptive Essays

Holography Holography has been around for sometime now, but has become increasingly more popular in recent years. Holograms are now found in virtually all types of products. These products consist of currencies, checks, stock certificates, credit cards, passports, ID cards, computer software, audio/visual tapes and CD ROMs, aircraft, software, electrical/electronic appliances, building materials, food, pharmaceuticals, cosmetics, food, building materials, branded fashion wear, tickets for performances and major sporting events, textbooks, toys, the list goes on. Although the possibility of holography was suggested as early as 1947, it could not be demonstrated until a pure coherent light source, the laser became available in 1963. The techniques of holograms are also applicable to sound, and bats may navigate by ultrasonic holography. Holographic techniques also have applications in storing dental records, detecting stresses and stains on construction and retail goods, detecting forged paintings and documents, and producing three-dimensional body scans. Holography is a method of producing three-dimensional images by means of laser light. Holography uses photographic techniques involving the splitting of two beams apart. So you may be wondering, what exactly is a hologram? The easiest way to describe it is a three dimensional picture. Like if you had a picture of a big marble, and had a smaller marble behind it you would not be able to look around the big marble to see the little one. Holography though, has very little to do with photography. A photograph is an actual image; a snapshot taken in a seconds time to preserve a memory. â€Å"A hologram contains information about size, shape, brightness, and contrast of the object being recorded.† (www.holoworld.com/holo/quest2) â€Å"The information is stored in a very microscopic and complex pattern of interference. The interference pattern is made possible by the properties of light generated by a LASER.† (www.holoworld.com/holo/quest2) In order to have a hologram be effective and accurate it needs two things: 1. Light needs to be highly directional 2. One color If it is done correctly your eyes and brain perceives the object as being in front of you. Basically it is a mind trick. Earlier I mentioned holography. This is a method that allow... ...le conversation though! BIBLIOGRAPHY 1. American Bank Note sees secure future Westchester County Business Journal July 7, 2000 Volume 39. Issue 28 pg. 9 2. AMPLIFIERS HOLOGRAPHY, Poptronics, March 2000, Vol 1 Issue 3, pg10 3. http://www.enter.net/~holostudio/holonews.html 4. ELECTRONIC holography, Electronic Engineering Times, 12/15/97 Issue 985, pg33. 4. Foilmark Plans $5 million expansion for holographic unit. Converting Magazine, March 2000 Volume 18. Issue 3 pg.22 5. www.holoworld.com 6. www.holograms.bc 7. Holograms Are for Real Machine Design February 25, 1999 Volume 71 Issue 4 pg.48 8. Hologram Maker Reviews problems in Accounting Khasru, B.Z. Westchester County Business Journal February 8, 1999. Volume 6 pg. 5 9. HOLOGRAPHY-Technological innovations VOXEL Inc., Computer Graphics World, Nov 96, Vol.19, Issue 11, pg20 10. www.members.eunet.at/lexlechz/hologram 11. Multipedia, 1995 12. http://www.oldcoloradocity.com/magictown/ 13. Optics Industry Report Laser Focus World January 2000 Volume 36 Issue 1, pg.69 14. Protecting the right image. Modern Power systems. November 1999 Volume 19. Issue 11 pg. 59

Monday, November 11, 2019

How to Drive Value Your Way Essay

MGT665 – Individual Assignment HOW TO DRIVE VALUE YOUR WAY Submitted By: Hiten Bachani (129278117) 0 MGT665 – Individual Assignment Main theme The paper revolves around the migration of the value within the supply chain as industries and technologies evolve. The basis of which can be traced down to the changes occurring in the patterns of consumer behaviour. But the changes in consumer patterns does not necessarily result in the value being shifted from one stakeholder to other; rather it is purely a function of the type of industry and how it has evolved over the years. Idea in Brief Argument Successful Companies do four things well: Problem Lessons In turbulent times, profits have a tendency of migrating up or down the value chain, away from the established companies to the upstream or downstream partners. eg: In PC industry, value moved from IBM (manufacturer) to Wintel (suppliers) The trajectory is not witnessed in the Auto Industry, where the incumbent carmakers have maintained a constant share of the industry’s market capitalization despite dire predictions to the contrary. 1) Controlling the assets least likely to be commoditized 2) Being the guarantor of quality to end customer 3) Staying in close touch with the changing customers needs 4) Balancing the imperatives of growth and strategic control of the value chain The paper emphasis on four rules to that the companies can practice to influence whether the value migrates – and if so, to where in the chain. Rule 1 : Be the least replaceable player The question of who along the value chain is most replaceable fundamentally affects who can capture surplus  value. It has been argued that the system integrators are most difficult to replace in auto industry but it is not so in the PC industry. However, a company seeking to preserve or gain advantage needs not only to reinforce its own irreplaceability but also ensure that none of its suppliers become impossible to replace Rule 2: Become the Guardian of Quality Value in an industry mostly accrues to the player that customers associate most of the quality with the product. The quality guardian in the value chain, typically carries a disproportionate share of legal liability. Also the cost of liability differs across the industries, for e.g. it is quite high in auto industry since the life of customers are at risk if car crashes while it is low in PC. Rule 3: Follow the Customer When the end customer changes his needs, value may shift across the value chain. Hence it becomes imperative for the companies to link the customers need to the value proposition they offer. But in the absence of a fundamental shift in the end customer, incumbents will be well positioned to 1 MGT665 – Individual Assignment manage even disruptive technology—as long as they retain ownership of distribution and can resist the emergence of open standards. Rule 4: Manage the Growth Story This rule throws light on type of industry such as high growth or low growth and within that how the company changes its market share. It might be the case that a firm has only a small market share in a violently growing sector or a high share in a stable sector. When the high-growth industry in question is relatively small: Incumbents will be less inclined to fight hard to preserve dominance when the absolute profits are limited. The opposite applies, however, when the high-growth market is large. Here, scale often favours stability, because established players are large enough to maintain closed systems of suppliers, eschew open standards, and forestall change. Methodology study The author has tried to look at the problem through the lens of auto industry and PC industry and h as found contrasting differences while comparing. It has been observed that the value has hardly shifted along the value chain in case of Auto Industry while in case of PC industry it has drastically shifted from the hands of system integrators to the suppliers. The reason lies in the very nature of the product which both the industries sell. The paper also throws light on the methodology of how incumbents and challengers shift value across the value chain; both leveraging their strength depending upon their current capabilities. Also, it talks about the new corporate giants like Facebook and Google who do not compete in a sector but on the other hand shape it. This is because they focussed on the latent needs of the customers and came up with a value proposition leveraging the internet space (platform) at the right time making it difficult for the rivals to imitate because of the viral diffusion of the technology. Does it make sense Yes, up to a certain extent it does makes sense and there have been ample examples in the past to prove the hypothesis. Over time the customer needs have changed and successful organizations have reoriented themselves to cater to their needs. Also, they have been cautious to preserve their share of pie by follow ing the rules mentioned in the text. However, the conditions vary from industry to industry due to the different dynamics of the business scenario and the ecosystem in which they operate. It is worth noting that reputation of the player (not factored in the methodology) also plays a major role in some industries viz. Pharmaceutical industries. This may help the incumbents in the short run and give them a buffer time to rethink their strategies and retaliate so that the value does not move away from them. My opinion The author has done justice to his research by quoting right examples at the right place. One factor which has not been factored is the barrier to entry in the industry for a new player or for an existing player to transit from one stage to another within the value chain. Even in today’s world when the technology has become very sophisticated; suppliers also have a chance to build economies of scale and be a crucial member in the value chain of the industry by supplying to many players. This can be achieved by standardization of components at an initial stage and then employing methodologies like SMED (Single Minute Exchange of Dies) in manufacturing industry(Automobiles) which the author had quoted as difficult in terms of replace-ability as compared to PC industry; however thi s can be achieved given the upstream or downstream player has sufficient resources to overcome the barriers of entry. 2

Saturday, November 9, 2019

Banyan Tree Branding the Intangible

Strategic Drift in RIM Research In Motion (RIM) is a company that has suffered from strategic drift. The essential problem created by RIM only focused upon their current technology, without evaluating the rapid changing among the competitors Apple and Android were using. RIM has simply made incremental changes to the same product which has not met the change in customers' needs (Dwyer and Edwards, 2008). The leaders at RIM are overestimated the BlackBerry's advantages, while Apple and Android roducts developed the use of apps, better operating systems, hardware and usability.The RIM BlackBerry phones have seemingly fallen behind this environmental change (Guman, 2012). It had caused shareholders angry and 11% shared drop as a senior RIM employee wrote an open letter to the Co-CEO's urging them for citing the company lacked of focusing the market change and fail to improving the business. It is evident that the leaders are entirely responsible for revolutionary change in RIM. In 2012, the revolutionary changing in the two dual CEOs Mike Lazard and Jim Balsillie had been stepped down and replaced by Thorsten Heins.Heins made a substantial changes to the company's leadership team. John & Katulis (2007) suggest that there are many fallings that could cause business decline or strategic drift and one of the main points they highlight is a lack of marketing skill, which could attributed to the leaders. Eden (1998) offers the idea that a loss of external confidence and reputation could be caused by strategic drift and in the case of RIM these marketing errors have certainly affected their reputation. Banyan Tree Branding the Intangible Banyan Tree Branding the Intangible Abstract Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy, Banyan Tree had launched new brands and brand extensions that included resorts, spas, retail outlets, and even museum shops. Now, the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree, its flagship brand. Case Questions 1. What are the main factors that contributed to Banyan Tree’s success? 2. Evaluate Banyan Tree’s brand positioning and communications strategies. Can Banyan Tree maintain its unique positioning in an increasingly overcrowded resorts market? 3. Discuss whether the brand portfolio of Banyan Tree, Angsana, Colours of Angsana, and Allamanda, as well as the product portfolio of beach resorts and city hotels, spas, galleries, and museum shops fit as a family. What are your recommendations to Banyan Tree for managing these brands and products in future? Discussion of Case Questions 1. What are the main factors that contributed to Banyan Tree’s success? Banyan Tree’s success might be attributed to an verall well designed and executed external and internal marketing program, and in particular: †¢ Choice of target segment †¢ Positioning and branding strategy †¢ Product/service design and delivery †¢ Aggressive internal marketing †¢ Winning the support of local communities and public interest groups †¢ Pioneer status : first mover advantage †¢ Pro-environmental business practices Choice of target segment The large price gap in the luxury resorts market meant that middle upper class consumers must either stretch to pay for ultra luxurious resorts such as Aman, or settle for resorts, though luxurious, are catered to he masses. Ho recognized the business opportunity presented by the gap in the resorts market: there was room for something pricier and more exclusive that would better cater to these middle upper class consumers, who had better spending power than had the average consumer in the mass market, and would be able to afford and willing to pay for a more exclusive premium service offering. Moreover, as a result of today’s generally more hectic and stressful lifestyles, many well-to-do couples would appreciate Banyan Tree’s value proposition of a memorable, romantic holiday experience that would oth provide relaxation and create quality time for them to spend quiet moments together. Positioning and branding strategy Although Banyan Tree’s service offering was unique when it was first launched, this would not be a sustainable competitive advantage, as most tangible products could be easily copied by competitors. Establishing a strong service brand, however, would serve to distinguish Banyan Tree from competitors when they do jump on the bandwagon. Positioning as a sanctuary for romance and intimacy was well thought out, these being timeless attributes valued by many couples. A clear brand promise of romance and intimacy, which the company consistently delivered, also helped it achieve a clear and distinctive market position. That the company consistently delivered on its promise further reinforced what Banyan Tree stood for in the minds of its customers, thereby building both brand loyalty and emotional bonds. Product/service design and delivery The luxurious villas and distinctive native settings provided an excellent backdrop for guests to create memorable holiday experiences. Service employees were warm, sincere, and respectful; knew guests by their names; and emembered their preferences. Such personalized service delivery warmed guests, and helped them feel comfortable and relaxed, contributing to the entire customer experience. This was further enhanced by the feel-good factor that guests’ patronage helped to contribute to various social and environmental causes. Repeat patronage was also encouraged by the different services offered at differ ent locations, which gave satisfied guests an added incentive to visit Banyan Tree resorts around the world, to experience authentic flavors and practices of various local communities. As employees were given freedom to decorate the illas and in serving guests, even regular guests of a particular resort would have a different experience and may be pleasantly surprised every time they checked in. Such practices, together with continual service innovations, kept the Banyan Tree experience fresh and interesting. The whole Banyan Tree experience was engineered to appeal to one’s senses, giving guests a unique value proposition unlike the regular room stays offered by competitors then; such a service feature was also difficult to imitate, and successfully set Banyan Tree apart from other resorts in the market. Satisfied guests not only became loyal customers but lso helped spread positive word-of-mouth, which in turn gained the company new customers. Aggressive internal marketing Generous staff welfare policies created a strong sense of brand ownership among employees, which motivated them to achieve service excellence. Service staff served guests with passion and sincerity that could not be bought or easily copied by competitors. employees may not always provide the standard service across all the resorts nor always similar to that commonly found in five-star establishments in developed countries, their friendly and respectful attitudes towards guests more than made up for it and ctually provide an element of surprise even to the most regular guests. Winning the support of local communities andpublic interest groups The company’s considerable investments in conserving/preserving/promoting the social/cultural/natural environment beyond what was required of the company (without sacrificing on service quality) showed proof of corporate ethics that were driven by the management’s personal values. Such acts projected the Banyan Tree brand as being caring and sincere, consistent with its positioning of a romantic brand. Overall, Banyan Tree was viewed by guests, staff, local communities, and public interest roups as a warm, sincere, caring, ethical, and responsible company. Even when guests wander beyond the resorts’ compounds, the genuine feelings of hospitality and appreciation showed by the local communities at the villages made guests felt welcome and at home, making the entire stay pleasant and memorable. Such service capabilities were extremely difficult for competitors to imitate, requiring lots of investments in time, effort, and money by the firm to gain the trust and respect of both staff and the local community alike. Pioneer status: first mover advantage At a time when clinical spas were the norm, Banyan Tree invested in tropical garden spa pavilions, pioneering the concept of tropical spas and Asian therapeutic massages, a novelty which proved to be popular. Being the first in the market gave them a head start in penetrating the market. The lack of competition in the beginning also helped in consolidating the company’s position in the spa and resorts market. Establishments that were interested in providing similar spa services naturally approached them to establish an outlet in their premises, which helped further promote the concept of tropical garden spas beyond the regional markets. Pro-environment business practices Although being environmentally conscious sometimes resulted in costlier business decisions, for Banyan Tree, a major part of the resorts’ attraction was in the natural beauty of the location in which the villas were located. So, it made economic sense to protect and preserve the resorts’ surrounding environment to ensure that it remained an attractive tourist destination in the long run, or as Banyan Tree put it, â€Å"to prevent today’s darling from becoming tomorrow’s has-been. † Such pro-environmental business practices also generated a lot of positive publicity and won the ompany several awards, and these not only helped increase the brand awareness of Banyan Tree but also generated much interest among potential customers. At the same time, the company got the support of various public interest groups, such as environmentalists, and this saved the company from having to deal with any potential trouble that migh t have arisen from their development of the natural habitats of various flora and fauna for business purposes. 2. Evaluate Banyan Tree’s brand positioning andcommunications strategies. Can Banyan Treemaintain its unique positioning in an increasinglyovercrowded resorts market? Brand positioning is timely and appropriate in today’s hectic and stressful lifestyles Banyan Tree was positioned as a sanctuary that offered couples an exclusive romantic and intimate holiday experience. Positioned on such timeless attributes as romance and intimacy between couples, the positioning is timely and appropriate in today’s increasingly hectic and stressful lifestyle, where many couples are busy with their careers and have little time to spend together. Banyan Tree’s offering of an avenue to get away from it all and spend quality time together while relaxing and de-stressing would appear to be valued enefits sought by today’s busy couples. Being the first and only resort to be positioned as such, Banyan Tree occupied a unique position in the luxury resorts market when it first started. Focused promotion efforts with minimal wastage Banyan Tree’s communications program focused mainly on public relations and publicity, and direct marketing through its web site and sales offices that targeted wealthy consumers, with little emphasis on advertising. As advertisements were selectively placed in only high-end travel magazines that targeted the higher income and more sophisticated segment of the market, astage in advertising exposure is minimized. Showcasing the awards and accolades won credibly enhanced the brand’s reputation. Promotion through agents specializing in exclusive holidays adequately exposed Banyan Tree to its target segment of wealthy consumers. Efforts at obtaining and increasing editorial coverage on Banyan Tree both increased brand awareness in the industry and helped to sell the â€Å"Banyan Tree experience† credibly, coming from a neutral third party. Much positive publicity and public interest was generated as a result of the company’s investment in pro-environmental business practices, such as ponsoring various environmental conservation programs and community outreach programs. B esides being viewed as a caring and pro- environmental company, such publicity also drew attention to the natural beauty of the resorts and their environments, which helped the company to advertise its villas. Unique positioning sustainable? Whether Banyan Tree can maintain its unique positioning in the market would depend on how well it can keep its identity distinct and prevent competitors from encroaching into its turf. Generally, the positioning of providing romantic and intimate holiday experiences is not difficult to mitate; so is the concept of individual villas and any tangible offering. But, the overall service experience at Banyan Tree can still be unique, given its location specific service offerings and the uniqueness of the natural environment that Banyan Tree resorts are located. Although service innovations can be copied easily, the personality of a brand is less so, and the same can be said of the attitudes of staff and the local community at the resort destination, as well as the genuine feelings of hospitality shown towards guests. Banyan Tree had tried to appeal to â€Å"the senses,† ocusing on the overall customer experience and working on what the customer will ultimately bring home—memories. Judging from its success so far, it appears that even if competitors come up with similar lower-priced service products, it is unlikely that they would be able to replicate the total Banyan Tree experience so quickly. Perceptual mapping could be used to visualize the market positions of Banyan Tree and its sister brands relative to competitors in the industry. An example of a positioning map with the attributes price level and romantic versus sporty image is shown below: 4. Discuss whether the brand portfolio of BanyanTree, Angsana, and Colours of Angsana, as well asthe product portfolio of beach resorts and city hotels, spas, galleries, and museum shops fit as a family. What are your recommendations to Banyan Tree formanaging these brands and products in future? From luxurious six-star Banyan Tree resorts to small, individual Colours of Angsana branded hotels in exciting locations, these properties were bound together by one central theme: the romance of travel and the beauty of discovering the world. Banyan Tree targeted the higher end of the luxury resorts market Angsana was more mainstream and contemporary, targeting the wider market The Colours of Angsana range of boutique hotels catered specifically to the soft adventure tourism segment, locating in remote and exotic places that cannot justify the premium prices charged by Banyan Tree villas The various brands thus served to cater to different segments of the hotels and resorts industry, made distinct by price and benefits offered. The city hotel was also positioned similarly on romance and intimacy although it additionally catered to business travelers. There is a heavy emphasis on spa, designed to rovide an escape from the hustle and bustle of the city. It also offered various getaway/wedding packages for couples to indulge in romance and intimacy. The various facilities, such as spas and retail outlets, found across Banyan Tree resorts, were also available at Banyan Tree Bangkok. In particular, the hotel had an open-air rooftop lounge, Vertigo, at the top of the building, where guests c ould get a good view of the city; the lounge could also be used to host wedding receptions and other parties. Four broad product lines: accommodation, clubs, spas, and retail outlets Banyan Tree’s products and services could be lassified into essentially four product lines: hotels and resorts, clubs, spas, and retail shops, under various brands and sub-brands. Banyan Tree’s properties and spas could be classified under the business of travel and leisure. The retail shops augmented and helped to extend the overall service experience through the sale of products that consumers might use at home to replicate and remind them of the Banyan Tree experience. Also, the arts and crafts sold at the shops not only served to reinforce Banyan Tree’s brand personality, but also fitted in the travel industry, with the sales of indigenous products that tourists could buy s souvenirs. Achieving branding consistency through management by brand Management of the portfolio by brand would achieve more consistency in branding and positioning, and also make it easier to cross-sell and bundle products, although such an arrangement would require duplication in resources for various functions. Target customer Banyan Tree focused on its target customer segment which was high-end wealthy customers looking for exclusive luxury holidays. Banyan Tree knew exactly which customers they wanted to target and carried out its brand positioning accordingly. Advertisement The advertising was very minimal to maintain exclusivity† and it was carried out in top-of-the-line travel magazines that targeted its preferred customer segment. It never went in for a mass market strategy by selling through wholesale and retail agents. It became so successful and profitable owing to the fact that it ended up knowing its target customers so well, it met their needs better than other giant chains such as Hilton and Shangri-La. Brand Identity -Brand value / ethics / CSR : Environmental fr iendly, preservation of eco system, bio- degradable products, customer focus, -Brand Associations / Personality : Caring, Romance and intimacy, social and sensitive, rivate, cultural and authentic, -Brand Vision – sanctuary for the senses, building a necklace across the world -Brand Positioning (Category, POD, POPs, Value Prop) -POD : Pricing, experience – intimate moments, private pools, spas and art gallery, building memories, romance, CSR, customer involvement(environmental preservation), sense of place (different place -> different experience) -POPS : all attribute of luxury resorts(high service standard, 5 star training -Value Proposition – is ideal for †¦.. provide target market segment because they provide†¦.. better than their competition

Thursday, November 7, 2019

20 Criminal Terms You Should Know

20 Criminal Terms You Should Know 20 Criminal Terms You Should Know 20 Criminal Terms You Should Know By Maeve Maddox DISCLAIMER: This is a random list of frequently heard terms that relate to criminal activities. It is NOT comprehensive. It is NOT to be construed as legal advice. If you need reliable legal information, talk to a lawyer who practices law where you reside. Broadly speaking, U.S. law recognizes two types of crime: misdemeanor and felony. Not every state agrees as to the classification of misdemeanors and felonies. For example, in some states domestic abuse is a misdemeanor; in others its a felony. Nonetheless federal guidelines determine the difference between a felony and a misdemeanor in terms of punishment: a crime punished by imprisonment of a year or less is a misdemeanor. 1. arson: From Latin ardere, to burn (pp. arsus). Intentionally damaging a building with fire or explosives. 2. burglary: The crime of breaking into a house with intent to commit theft. Until some time ago this charge occurred only if the felon broke into the house at night. 3. crime: from Latin crimen, charge, indictment, offense. An act punishable by law, as being forbidden by statute or injurious to the public welfare. Legally, a crime consists of two parts: actus rea, the criminal action, and mens rea, the criminal intention. 4. domestic abuse: any act or threatened act against a person with whom an intimate relationship exists or existed, for example, spouse, boy/girlfriend, child. 5. embezzlement: from Anglo-Fr. embesiler to steal, cause to disappear. A person who appropriates to personal use money entrusted for another purpose commits embezzlement. 6. felony: as a term in common law from Old French felonie, wickedness, evil, treachery, perfidy, crime, cruelty, sin. Noun: felon; adjective: felonious. 7. forgery: The creation of a false written document or alteration of a genuine one, with the intent to defraud. 8. human trafficking: the crime of displacing people with a view to exploiting them. 9. kidnapping: a compound of kid (slang for child and nap, a variant of nab, to snatch away. The word first referred to the practice of stealing children or others in order to provide servants and workers for the American colonies. In current usage, the crime of kidnapping is the abduction of a person of any age with the intention of holding the person for ransom or for some other purpose. 10. larceny: from Latin latrocinium, robbery. The felonious taking and carrying away of the personal goods of another with intent to convert them to the takers use. The difference between grand larceny and petit larceny is one of the value (as defined by statute) of the stolen property. 11. manslaughter: from Old English mann, person+slaeht, act of killing. Manslaughter is the unlawful killing of a human being without malicious intent. Voluntary manslaughter is committed in the heat of passion, or while committing another felony. Involuntary manslaughter is the result of accident, such as vehicular manslaughter. 12. moral turpitude: turpitude is from a Latin word meaning vile, ugly, base, shameful. Defining the term in a legal sense is a slippery undertaking. Crimes of moral turpitude include: murder, voluntary manslaughter, rape, domestic violence, prostitution, embezzlement, arson, bribery, blackmal, perjury, and theft. 13. murder: from Old English morà °or. secret killing of a person. Murder is intentionally causing the death of another, either through premediation focused on a particular individual, or by extreme indifference to human life. First degree murder is defined by federal and state laws, which vary. 14. prostitution: from Latin prostituere, to expose to prostitutuion, to expose publicly. Commission of a sex act for money or some other thing of value. 15. receiving: accepting property for use, resale, or disposal that is thought or known by the receiver to have been stolen. 16. robbery: from Old French rober, from a Germanic source meaning to rob, spoil, plunder. Robbery is theft committed openly and with force. 17. stalking: With the sense pursue stealthily, the verb stalk comes from Old English stealcian, as in bestealcian to steal along. An early meaning of stalker was one who prowls for the purposes of theft. In todays usage, stalking is a crime that involves the intentional and repeated following and harrassing of another person to the extent that the targeted person fears bodily harm. 18. theft: depriving another of property. Theft implies subterfuge, while robbery is the open taking of property. Burglary is committed when the thief breaks into a building: 19. treason: AngloNorman treson from a Latin word meaning a handing over, surrender, and influenced by Old French trair betray. Treason is the crime of siding with the enemy, either to fight against ones own country, or to offer aid and comfort to the enemy. 20. trespass: from Old French trespasser, to pass beyond or across. Trespass is entering anothers property without permission. If it is with an illegal intent, its a crime. Illegal dumping is a form of trespass. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:75 Synonyms for â€Å"Angry†On Behalf Of vs. In Behalf Of5 Keys to Better Sentence Flow

Monday, November 4, 2019

Assess the View That Traditional Class Identities

These groups are the working class, middle class and upper class. However now some believe there isn’t this social class division within society and that everyone is equal. People that would agree traditional class identities are no longer important are postmodernists. These have the view that class no longer really matters in modern Britain and that now people no longer identify themselves according to their class background. Clarke and Saunders (1991) would agree with the view of postmodernists. They suggest that classes have become fragmented into many different groups and now they have been replaced with other influences such as gender and lifestyles. Although they is some evidence which suggests these ideas are exaggerated. Marshall’s survey into how people view themselves showed people still see social class as a source of identity. The traditional working class was a group of people that was developed after the industrialisation when they were need for large amounts of manual workers. This group formed a strong sense on culture and identity. These were strong moral values, having men as the breadwinner and women as housewives and believing getting a job is more important than having an education. The traditional working class also saw the labour party as the party for the working class as it represented their interests, as pointed out in item B. Although now many people in the working class vote for different parties as they don’t all agree on what is important now in society, supporting the idea that traditional class identities are no longer important. Now also the manufacturing business as changed a lot, this means now they aren’t the same jobs available as they would have been before as they have been replaced with things such as machines that can do a faster and cheaper job. Therefore the working class has had to change the sort of jobs they do over time which may be a reason for the change in characteristics, and therefore making the traditional class identities now no longer important. Diamond and Giddens agree with this as they argue that the working class is no longer important because of the change in the economy that as lead to the decline of manual labour jobs, and that the working class isn’t now the only class which experiences economic and social eprivation. The new working class is now seen to have little loyalty to others within the same class, more emphasis on customer goods, high levels of home ownership, and women likely to be employed. There is also now a larger section of the working class, this may be down to some working class jobs now becoming more skilful therefore getting higher pay, which others become less skilful and get lower pay, meaning people in the same class may identify themselves every differently. However there are sociologists that believe traditional class identities are still very important, for example Marxists. They believe social class is still hugely influential in shaping our identities. They also believe social class is identified by your income, and that leisure wouldn’t define your identity as you would need the disposable income to afford it. The British Attitudes Survey supported this idea, because in 2007 it found still 94% of people still identified themselves with a social class, whereas only 6% didn’t. Overall the importance of traditional class identities are seen every differently by different people. Views which agree and disagree to the importance of traditional class identities still being important have both positives and negatives so it’s hard to just believe one view point is the truth and the other doesn’t matter. Therefore I believe both viewpoints have sufficient evidence and that traditional class identities are still important to an extent, however now there is also other factors that can make up our identity other than just our social class. Assess the View That Traditional Class Identities These groups are the working class, middle class and upper class. However now some believe there isn’t this social class division within society and that everyone is equal. People that would agree traditional class identities are no longer important are postmodernists. These have the view that class no longer really matters in modern Britain and that now people no longer identify themselves according to their class background. Clarke and Saunders (1991) would agree with the view of postmodernists. They suggest that classes have become fragmented into many different groups and now they have been replaced with other influences such as gender and lifestyles. Although they is some evidence which suggests these ideas are exaggerated. Marshall’s survey into how people view themselves showed people still see social class as a source of identity. The traditional working class was a group of people that was developed after the industrialisation when they were need for large amounts of manual workers. This group formed a strong sense on culture and identity. These were strong moral values, having men as the breadwinner and women as housewives and believing getting a job is more important than having an education. The traditional working class also saw the labour party as the party for the working class as it represented their interests, as pointed out in item B. Although now many people in the working class vote for different parties as they don’t all agree on what is important now in society, supporting the idea that traditional class identities are no longer important. Now also the manufacturing business as changed a lot, this means now they aren’t the same jobs available as they would have been before as they have been replaced with things such as machines that can do a faster and cheaper job. Therefore the working class has had to change the sort of jobs they do over time which may be a reason for the change in characteristics, and therefore making the traditional class identities now no longer important. Diamond and Giddens agree with this as they argue that the working class is no longer important because of the change in the economy that as lead to the decline of manual labour jobs, and that the working class isn’t now the only class which experiences economic and social eprivation. The new working class is now seen to have little loyalty to others within the same class, more emphasis on customer goods, high levels of home ownership, and women likely to be employed. There is also now a larger section of the working class, this may be down to some working class jobs now becoming more skilful therefore getting higher pay, which others become less skilful and get lower pay, meaning people in the same class may identify themselves every differently. However there are sociologists that believe traditional class identities are still very important, for example Marxists. They believe social class is still hugely influential in shaping our identities. They also believe social class is identified by your income, and that leisure wouldn’t define your identity as you would need the disposable income to afford it. The British Attitudes Survey supported this idea, because in 2007 it found still 94% of people still identified themselves with a social class, whereas only 6% didn’t. Overall the importance of traditional class identities are seen every differently by different people. Views which agree and disagree to the importance of traditional class identities still being important have both positives and negatives so it’s hard to just believe one view point is the truth and the other doesn’t matter. Therefore I believe both viewpoints have sufficient evidence and that traditional class identities are still important to an extent, however now there is also other factors that can make up our identity other than just our social class.

Saturday, November 2, 2019

Discussion Board 6-1 Assignment Example | Topics and Well Written Essays - 250 words - 2

Discussion Board 6-1 - Assignment Example the trend of masturbation and orgasm in children and adolescent, and puberty in adolescents is important to counselors as they are able to understand certain sexual anomalies that may appear in children and adolescents as they grow. According to Rathus, Nevid and Fitchner-Rathus (2014), human beings tend to begin masturbating at early stage of development. The practice tends to continue through adolescence to adulthood. Depending on the response of the immediate society to a masturbating child, adolescents or adults may exhibit sexual passiveness or activeness. If parents of a masturbating child punished, scolded or warned the given child against masturbating, the child may grow knowing that the practice is bad and may end up not exploiting their sexual abilities. This may lead to sexually inactive adolescents with retarded sexual interest or desire. Having such knowledge may help a counselor track the beginning of particular sexual abnormalities. Rathus, Nevid and Fitchner-Rathus (2014) report that human begins begin to experience orgasm as early as during infancy to childhood, adolescence and to adulthood. Having this background knowledge is important to help a counselor dealing with clients experiencing abnormal orgasmic response trace, identify possible historical causes, and find appropriate solutions. Understanding puberty and related processes as happens among adolescents is a special issue that a counselor needs to know about human sexual development. As mentioned by Rathus, Nevid and Fitchner-Rathus (2014), puberty defines the basic onset of adolescence. Adolescence prepares individuals for adulthood encounters. Puberty and adolescence usually trigger impulsive sexual feelings that may lead to inappropriate sexual behaviors. Counselors need to understand the process of puberty during adolescence to be able to help troubled adolescents face and overcome problems and embarrassments that usually characterize the